Life is hard but with the right people and support it can get better. Watch the lives of families like yours change as they get access to the help they need on Opportunity Knocks. You can do this too using The Opportunity Coach and The Opportunity Finder.

Families building a better future

OPPORTUNITY KNOCKS SEASON 3

WATCH NOW

Other ways to watch

OPPORTUNITY KNOCKS SEASON3

The Opportunity Initiative creates lasting change with people-first support and community solutions. With your help, we reduce poverty’s isolation and share stories to inspire hope. Resources exist, and we illuminate possibilities, proving poverty is the problem, not the people. See how we connect families to local resources for real impact.

The largest economic mobility campaign in US History

the opportunity initiative
Discover The Opportunity Initiative

Opportunity Coach on Opportunity Knocks, co-founder and CEO of Business Management LAB and International Private Wealth Advisors, Louis Barajas is a financial expert, author, and “financial healer.” The first Latino to serve as a Director on the Certified Financial Planner Board of Standards, he has been recognized by Billboard and Variety as a top business manager for leading Latin artists, executives, and athletes. Born in East LA to Mexican immigrants, Louis is dedicated to expanding access to ethical financial guidance. He serves on CNBC’s Financial Advisory Council and has authored six books. 

Louis Barajas

Opportunity Coach on Opportunity Knocks, CEO of HerMoney.com, and former financial editor of NBC’s Today Show for 25 years, Jean Chatzky is a bestselling author and consumer advocate. She is AARP’s Financial Ambassador and has appeared on CNN, MSNBC, and The Oprah Winfrey Show. Her latest book, Women with Money, guides women to live purposefully with less stress. Through her magazine Your $, she reaches 2 million school children monthly, empowering future generations in financial literacy.

Jean ChatzkY

Opportunity Coach on Opportunity Knocks and award-winning author, Patrice Washington is a financial expert and transformational speaker redefining ‘wealth’ as well-being. Known as ‘America’s Money Maven,’ she helps women pursue purpose over money and understand the roots of financial behavior. Her podcast, Redefining Wealth, with over 20M downloads, encourages women to embrace abundance. Success magazine named her one of 12 Inspiring Black Voices in Personal Development.

Patrice Washington 

The Coaches

jeff conrad
ceo, pelican state cu

“The entire community sees how we've changed the lives of the families in the show. Our goal is to help people help themselves. That's exactly what Opportunity Knocks is doing for viewers."

APPLY FOR SEASON 4!

Be a part of Season 4

Feel like no matter how hard you work, you just can’t get ahead? Join the cast of Opportunity Knocks and let us walk beside you to break down barriers and unlock new possibilities! Casting happens through The Opportunity Coach. Create your profile today to be considered for Season 4 —up to $20,000 awaits!