About - Opportunity Knocks

Families building a better future

Life is hard but with the right people and support it can get better. Watch the lives of families like yours change as they get access to the help they need on Opportunity Knocks. You can do this too using The Opportunity Coach and The Opportunity Finder.

Other ways to watch

The largest economic mobility campaign in US History

The Opportunity Initiative creates lasting change with people-first support and community solutions. With your help, we reduce poverty’s isolation and share stories to inspire hope. Resources exist, and we illuminate possibilities, proving poverty is the problem, not the people. See how we connect families to local resources for real impact.

The coaches

Patrice Washington

Opportunity Coach on Opportunity Knocks and award-winning author, Patrice Washington is a financial expert and transformational speaker redefining ‘wealth’ as well-being. Known as ‘America’s Money Maven,’ she helps women pursue purpose over money and understand the roots of financial behavior. Her podcast, Redefining Wealth, with over 20M downloads, encourages women to embrace abundance. Success magazine named her one of 12 Inspiring Black Voices in Personal Development.

Jean Chatzky

Opportunity Coach on Opportunity Knocks, CEO of HerMoney.com and financial editor for 25 years, Jean Chatzky is a bestselling author and financial literacy advocate. Formerly NBC Today’s financial editor and AARP’s Financial Ambassador, she’s appeared on CNN, MSNBC, and The Oprah Winfrey Show. Her latest book, Women with Money, guides women to live purposefully with less stress. Through her magazine Your $, she reaches 2 million school children monthly, empowering future generations in financial literacy.

Louis Barajas

Opportunity Coach on Opportunity Knocks, Louis Barajas is a financial expert and CEO of Business Management LAB and International Private Wealth Advisors. The first Latino director on the Certified Financial Planner Board, he’s a trusted advisor to top Latin artists and athletes. Born in East LA, he serves his community as a ‘financial healer.’ Named a difference-maker by People en Español, he’s also a celebrated speaker, author, and media expert featured on CNN, CNBC, Univision, and more.

Be a part of Season 3

When you are struggling, it can feel like you are the hamster running like crazy on the wheel of life. Your strength is inspiring but you need more opportunities. Join the cast of Opportunity Knocks and let us walk beside you to remove obstacles together and unlock new possibilities—up to $20,000 awaits!

Awards and nominations

In the media

Discover news, press releases, and resources on how Opportunity Knocks is making financial transformation possible for families across the nation.